The home seller's guideSelling well, on your terms

Price from recent sales near you, not an online guess. Utah does not publish sold prices, so your agent studies the sales, visits the home and walks you through a price and the reasons for it.

• A real market analysisYour agent studies recent sales near you and walks you through a price, not an online guess.
• Your marketing strategyA written plan and seller presentation for your home, built in Marquee before we list.

Your net is the sale price less your loan payoff, the commission you agree, title and escrow fees, any HOA transfer fee, credits you give the buyer and prorated property tax. Work it out before you list, so every decision after it is made with your real number.

Commissions are not set by law and are fully negotiable; yours is agreed with you in writing before you list.

Fix what buyers will notice and what an inspection will find; leave what will not pay you back. Then show each room at its best.

• Preparation and staging adviceWhat to fix, what to leave, and how to show each room at its best.
• Room cards inside your homeQR cards in each room: a buyer scans one and reads that room's story on their phone while they walk through.

A planned launch, not a sign and a wait: every piece approved before it goes out, open houses that follow up with every visitor, and a weekly report to you.

• A 30-day launch campaignEvery piece on its day across 30 days, approved by your agent before anything goes out.
• A 15-second reelA short video reel of your home's best features, made from its story cards, for social media and your home's page.
• Social postsPosts and stories for Facebook and Instagram that sell your home's rooms and best features.
• PrintA premium printed flyer for showings and open houses.
• Your home's own pageA page on our website with every photo, the video and the story of your home.
• Open houses that workRun on our four-phase Open House Protocol: neighbour invitations, QR sign-in at the door and a follow-up with every visitor.
• Feedback after every showingWe ask each buyer's agent how the showing went and pass it on to you, so you hear what buyers think.
• Weekly seller reportsEvery week: views, visitors, feedback and what we are doing next.

Compare what each offer leaves you with, not the headline price: credits, financing strength, deadlines and conditions.

• Offer reviewEvery offer laid side by side: price, terms, financing and timing.
• NegotiationWe negotiate for your price and your terms, including after the inspection.

Once you accept, the Utah Real Estate Purchase Contract's deadlines run: the seller's disclosures, the buyer's due diligence, financing and appraisal, then settlement.

• Contract to closeDeadlines, disclosures and paperwork handled and tracked, with updates to you at each step.

Closing is signing and the keys; after it, plan the next home, and keep the papers for your taxes.

• After you moveClosing day, the keys, and we stay in touch long after.

Selling your home means signing a binding contract with a buyer who has their own agent working for them. Your own agent protects your price, your timeline and you after closing.

• The buyer's agent works for the buyerThey must be honest with you, but their job is the best deal for their client. Without your own agent, no one in the negotiation is working for you.
• Your disclosures protect youUtah sellers disclose what they know about the home's condition on the seller property condition disclosure, and homes built before 1978 need the federal lead-based paint disclosure. Clear, complete disclosures delivered on time help protect you from claims after closing. Your agent makes sure the right forms go out by the Seller Disclosure Deadline.
• Not every offer is what it looks likeThe highest price is not always the strongest offer. Your agent weighs the buyer's loan and pre-approval, earnest money, appraisal risk, deadlines and conditions, so you choose the offer most likely to close.
• Deadlines run both waysOnce you accept, the Utah purchase contract sets your deadlines as well as the buyer's. Your agent tracks them, answers the buyer's inspection requests and negotiates repairs, credits or a low appraisal.
• Pricing and marketingA list price from recent sales and the homes you compete with, your home on the MLS where every agent and their buyers see it, professional photos and video, and showings handled for you.
• Protecting your proceedsWire fraud targets sellers too. Your agent and the title company confirm payment instructions with you directly before closing.

This is general information, not legal advice. For a legal question about a contract, talk with a Utah real estate attorney; we can help you find one.